Christopher G.C Oyolokor
1510 W. 6th Street #203
Austin, TX 78703
360.296.0546
coyolokor <at> coyol.net
Linkedin: http://www.linkedin.com/in/coyolokor
Twitter: http://twitter.com/coyol
I am familiar with, and accomplished in, a variety of departments including organic search engine optimization, PPC campaign management, project management, and overall online marketing strategy.
As the Search Marketing Director and Project Manager at Zekor Inc., I was able to create and implement strategies that would counter-balance penalties from legacy grey hat SEO techniques and would take us from a paid search and brand-optimized site, to one that supplied content for targeted keywords. When Zekor decided to redesign its principal website, I was chosen to lead the website redesign and content migration into the new site infrastructure. I did this while being able to maintain valuable search rankings through implementing core SEO strategies. In addition, while utilizing tools such as Wordtracker, Overture bid and term suggestion tools, and Google bid and keyword suggestion tools, I created and managed Zekor’s PPC campaign as well as many Zekor client campaigns for Adwords and Overture.
My experience as the owner/founder of Coyol Interactive Network has given me deep insight into the hardships and rewards of running a successful business entity. My unique development and marketing strategies have helped many clients, as well as Coyol’s own network of website’s, gain a successful web presence across all major search engines.
PROFESSIONAL SKILL SET
Search Engine Optimization (SEO)/Search Engine Marketing (SEM)
· SEO: Expert in all aspects of search engine marketing and natural search optimization. In depth knowledge of ethical techniques accepted by major search engines Google, Yahoo, and MSN. Fluid understanding of what changes to websites can affect rankings within the Search Engines for key words.
· PPC: Managed paid search marketing campaigns in Google Adwords and Yahoo Search Marketing/Overture. In-depth understanding of CPA, CPM, CPC, CTR and ROI metrics.
· Social Media: Extensive background with social media models and its use in online marketing. In-depth knowledge into utilizing the right types of social media for different types of clients and market spaces. Highly adept to the use of Digg, MySpace, Facebook, de.licio.us, forums, blogs, and social communities.
· Web Analytics: Extensive knowledge of web traffic analytical software such as StatCounter, Google Analytics, and others. Thorough understanding of analyzing data reports for SEO, PPC, and shopping engines.
Technical: Database, Web Development, Software & Languages
MySQL, PHP, HTML, Java Script, DreamWeaver CS3, PhotoShop CS3
EXPERIENCE
COYOL INTERACTIVE NETWORK (C.I.N Tech) – Bellingham, WA, January 2005-Present
Owner/Founder
· Responsible for client acquisition, maintenance, and support
· Perform full website design and redesign for C.I.N Tech’s network of websites as well as client projects
· Devise and execute search engine optimization strategies for network websites and client projects
· Online marketing campaign management including PPC advertising and affiliate setup and implementation
· Developed key partnerships and affiliations with advertisers which have generated over $200k in revenue
ZEKOR INC. – Fullerton, CA & Atlanta, GA March 2003-December 2004
Search Marketing Director/ Project Manager/ Senior Developer
· Responsible for new development and lead generation for sister entity CashWon
· Drafted technical and business requirement docs while managing projects and resources
· Led website redesign, content migration into new site infrastructure
· Developed and executed marketing campaigns to increase the acquisition and conversion of site visitors
· Responsible for search engine optimization (SEO) and web analytics across all web properties
· Worked daily with business units, marketing managers, sales development, and project managers
· Development and implementation of affiliate marketing program
